Allant Group has the expertise to implement the right marketing technology to enable omnichannel personalized experiences for your brand. Our experienced, knowledgeable team guides the process of selecting the right marketing platform to give you the highest possible return for your campaigns. We’ve researched the marketplace to find an array of premier vendors to provide end-to-end marketing support for campaign execution. Whether you’re looking for self-service platform support or full-service execution services, we can tailor a program to fit your needs.
Customer data platform (CDP) implementation
The CDP market is crowded, with over 100 vendors claiming similar capabilities. We help you select the right CDP vendor and then completely integrate it into your environment — with the expertise to make sure you avoid common roadblocks. We have a long history of integrating data, enabling it for analytics and executing personalized experiences throughout the customer journey.
Artificial intelligence and machine learning (AI/ML) personalization
Realize the transformative promise of personalization with Allant. We implement machine learning algorithms that collect and process deep behavioral data, such as time spent on webpages, product and content engagement, product categories, style affinity, tags and more. Our real-time personalization recommendations automatically deliver relevant offers to customers who engage via websites, apps and emails.
Customer journey execution
Your customers want a seamless experience, regardless of the device or channel they choose. And they are more likely to select a brand that has invested in the journey. That’s where we step in. Allant implements omnichannel journey management technology to orchestrate, track and measure every interaction with the customer while monitoring the metrics that drive enhanced campaign performance.
When onboarding audiences to database management or ad platforms, Allant improves match rates by enriching activation with third-party data and proprietary processes.
Advanced omnichannel campaign management
Allant has the experience and tools to manage a complex marketing environment that integrates the people, process and technology to operate efficiently within an enterprise.
Allant helps marketers build interactive marketing programs across any inbound/outbound digital channel, ensuring a consistent, personalized experience. Our portfolio of services allows you to create and execute successful digital messaging programs, including a full range of email engagement capabilities for segmentation, targeting and personalization.
Our social team is a leader in implementing a unified platform to reach, listen to and engage customers while delivering a seamless social marketing experience across all channels. We use a unified customer view, contextualized conversations and case management to provide hyperpersonal customer care that builds lasting brand equity.
We leverage deep data assets to support campaign strategies, personalized content and relevant offers for our customers, including specialized programs like life event trigger-based and rewards-based loyalty programs.