Campaign reporting and measurement frameworks form the cornerstone of our services, ensuring that they continue to drive a return on our clients’ investments. Allant Group’s digital measurement solution engine is designed to help brand managers monitor, measure and improve the effectiveness of their ad spend and campaigns. Allant’s differentiated approach uses unique visualization tools to see how key interaction points impact conversion throughout the customer journey.
Our unified measurement platform ties together a brand’s offline and online data for omnichannel marketing performance measurements, including using our identity graph and identity resolution technology to match offline transactions with online impressions to measure ROI.
People-based identities enable intelligent attribution across every touch point — not just the last — and provide key insights to inform segmentation and targeting strategies to optimize all stages of the customer journey.
Allant measurement solutions leverage advanced analytics and machine learning to capture and quantify omnichannel attribution, creating a comprehensive view that provides the actionable insights to create the most effective messages as consumers travel through the marketing funnel.