Understanding the lifetime value of customers is a cornerstone-centric marketing approach throughout the entire customer lifecycle built on treating customers as assets and focusing on acquiring, developing, and retaining customers with high potential value.
Are you collecting the right data at the right time? And if you are, how confident are you that your data can be transformed into actionable insights? Studies show that most firms struggle in deriving insights from their data. You are not alone in trying to climb the mountain of data to get to insights peak.
Are you able to transform the massive amount of customer data you collect into insights and action? Do you know how to become an insights-driven organization? Do you have the talent in-house to manage measurement and analytics? If you answered NO to any of those questions, you are not alone!