DOESN'T CHECK THE WEATHER.
Julie Schmidt joined Allant in 1998 and currently leads our Analytics, Insights and Strategy practice as well as our Interactive Analytics, Derived Data, Business Intelligence and Multi-Industry CRM Database Design and Development teams. Her focus is on building world class solutions that drive value through closed loop marketing optimization; from planning and targeting through execution and measurement. She works with Allant’s strategic accounts planning longitudinal multi-channel contact strategies with a test and learn approach to continual improvement. With over 20 years in driving value through predictive analytics and data intelligence, Julie’s primary focus is ensuring our solutions drive strategic value and generate maximum returns on our client’s marketing and advertising investments.