LEVERAGE THE POWER OF DATA

We do one thing.
Increase your marketing ROI.

THIS IS ALLANT

Data analytics experts, passionate about one thing: improving marketing ROI.

We help you get the most out of your marketing spend and grow revenue through a combination of data, analytics and technology. Working with Allant, you’ll develop a deeper understanding of who your best customers are and the best ways — what, when and how — to reach and motivate them.

THIS IS ALLANT

Data analytics experts, passionate about one thing: improving marketing ROI.

We help you get the most out of your marketing spend and grow revenue through a combination of data, analytics and technology. Working with Allant, you’ll develop a deeper understanding of who your best customers are and the best ways — what, when and how — to reach and motivate them.

You can get the data.
But do you know how to use it.

The amount of data available through websites, social media, mobile phones, point of sale and other sources is staggering. Even if you have the time and expertise to sort through it, it’s unlikely that you have the resources to take full advantage of it.

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Connect with your best customers.
Work with Allant.

We’re a recognized leader in marketing analytics. We’ll get the right data and insights to focus your marketing dollars on the customers most likely to buy — and stop wasting money on those who aren’t.

The need

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Our task

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Our solution

  • Delivered Allant’s Advanced Digital Insight solution to perform digital display media optimization
  • Established analytically driven audience segments for consistent omnichannel messaging
  • Created measurement deltas in current models and determined model impacts based on initial deployments
  • Stitched together online and offline behavior, allowing for tracking and optimizing ad targeting based on consumer behaviors, from consideration to actual purchase
  • Measured reach and customer preferences across creative, publisher, ISP, device, and segment KPIs

Results

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Improved attributable sales cost by 30%

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Analytically, its team shines when it comes to marketing-focused techniques for personalization, acquisition, and multitouch attribution.

The Forrester Wave™
Customer Analytics Service Providers Report, Q2 2019

Allant is very flexible and nimble. We can make a phone call and get what we need in a matter of days versus weeks. They are very transparent and give great recommendations. The Allant team is an extension of [our company].

Global Financial Services

Allant always makes sure we’re satisfied. They have a more senior team, so I’m confident I’ll get what I need. Marketing is complicated and needs flexibility, and Allant handles changes well.

International Travel Consultant

We like their industry experience. They make good recommendations. We like the quality and experience of the staff. They truly add value.

Major Cable Service Provider

Allant Group is an analytically minded marketer’s best friend.

The Forrester Wave™
Customer Analytics Service Providers Report, Q2 2019

Allant is very responsive—very good and innovative. We like their product portfolio a lot.

International Travel Consultant

We like their flexibility. We are never told ‘No.’ We have a lot of requirements and they are able to solve a lot of pain points. We think they are the best at integrating offline and online data.

Leading Retail Wireless Telecom Provider

OUR EXPERTISE

Privacy

Privacy

Keep up with fast-changing local and global customer privacy laws.

Data

Data

Acquire, enhance, integrate and manage the right data for marketing success.

Marketing & Advertising Tech

Marketing & Ad Technology

Connect with your customers. And build the connection to drive growth.

Analytics & Insights

Analytics & Insights

Convert data into actionable insights to drive business outcomes.

Campaign Management

Campaign Management

Execute across multiple channels with expert solutions and support.

Measurement

Measurement

Know what’s working and where to improve to increase your marketing ROI.

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OUR EXPERTISE

Data analytics experts

Team

Meet the Allant management team — innovative leaders dedicated to your success

Speakers

Speakers

Data analytics experts and thought leaders, available to engage and educate your group

partners

Partners

Top providers in their fields, collaborators that extend Allant expertise and support client success

news

News

What’s new at Allant and across the industry

events

Events

Upcoming events and presentations

careers

Careers/Benefits

Talented and driven to improve marketing results? This may be the place for you.

community

Community

Our commitment to community and how we live it

FEATURED CASE STUDIES

Retail

Retail

A 1,000-store U.S. women’s retail clothing chain turned to Allant to overhaul its loyalty program and improve and track customer engagement.

READ MORE
Insurance/Financial Services

Insurance/Financial Services

Allant helped one of the nation’s largest insurance providers improve multisourced data access and analytics to support marketing across multiple business units.

READ MORE
Telecom

Telecom

This major wireless telecom provider needed a solution that would stitch together online and offline behavior to improve customer targeting and reduce attributable sales cost.

READ MORE

TEAM MEMBERS

Gaurav Issar

Gaurav Issar

President & CEO

Paul Ernst

Paul Ernst

SVP, MarTech Integration and Enablement

Tim Sullivan

Tim Sullivan

SVP, MarTech Operations and Data Service Team

Leverage the power of data. Accelerate your marketing ROI. Start today.