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Mind the Gap
implement real-time personalization

Personalization

Most personalized efforts involve manual intervention from marketers; contact lists have to be downloaded and uploaded from multiple systems, paid media campaigns have to be configured for display/search/social, and channel specific copy and creative must be created from scratch.

Data-driven personalization is real-time, contextual, timely, and relevant. That means marketing technology must be capable of using first, second, and third party data to inform the right messaging at the right time in the right channels.

Download the eBook to learn more about what it actually takes to make real-time personalization a reality!

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THE CUSTOMER JOURNEY
Acquisition
Growth
Retention
​Winback
THE BUILDING BLOCKS
Data Strategy
Analytic Insights
Campaign Management
​Marketing Technology
GET IN TOUCH
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CLIENT FILE TRANSFER
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KNOWLEDGE CENTER
Blog
Case Studies
​Videos
Infographics
ABOUT ALLANT
Leadership
Partners
​News
Careers
PRIVACY POLICY
SOCIAL MEDIA
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​©2019 Allant Group, LLC. All Rights Reserved.
  • Customer Journey
    • Acquisition
    • Growth
    • Retention
    • Winback
  • Building Blocks
    • Data | Data Strategy
    • Analytic Insights
    • Campaign Management
    • Marketing Technology
  • How We Do It
    • Private Marketing Cloud
    • On-Premise Implementation
    • Software Reselling
    • Systems Integration
    • Data Warehouse Development
    • Technical Support
    • Upgrades
  • About Allant
    • Leadership
    • Speakers
    • Partners
    • Careers
    • Culture
    • Benefits
    • Corporate Citizenship
  • Knowledge Center
    • Blog
    • Case Studies
    • News
    • Infographics
    • Videos
    • Events
  • Contact