Personalization

Most personalized efforts involve manual intervention from marketers; contact lists have to be downloaded and uploaded from multiple systems, paid media campaigns have to be configured for display/search/social, and channel specific copy and creative must be created from scratch.

Data-driven personalization is real-time, contextual, timely, and relevant. That means marketing technology must be capable of using first, second, and third party data to inform the right messaging at the right time in the right channels.

Download the eBook to learn more about what it actually takes to make real-time personalization a reality!