MIND THE GAP OVERVIEW

Being “data-driven” is about more than relying on data to inform customer strategy or operational execution. Poor quality data, legacy marketing tactics, and misguided understanding of customer desires  will only accelerate mediocre results. Marketers continue to have a false sense of security that relying on any form of data-driven decision making is sufficient.

Data is the foundational element that informs our understanding of customers and how we engage in meaningful ways. But if the future is about real-time marketing, personalization, customer preference, and continuous optimization, data is the means to this end.

​Explore the 6 ways to be a better data-driven marketer:

1. Automate data quality
2. Tap into an open and connected ecosystem
3. Understand customers across anonymous and known interactions
4. Implement real-time personalization
5. Explore role-based insights
6. Embrace adaptive learning