FRESH PERSPECTIVE

NCOA sources: one is good, two is better, three is best

While it may be true that NCOA is a commodity these days, Alllant Group uses our data wrangling expertise and multi-source data approach to garner improved results for our customers resulting in significant cost savings. We achieve this by cleaning the data, using multiple change of address sources, and validating the results using two  national

08/6/2018

While it may be true that NCOA is a commodity these days, Alllant Group uses our data wrangling expertise and multi-source data approach to garner improved results for our customers resulting in significant cost savings. We achieve this by cleaning the data, using multiple change of address sources, and validating the results using two national consumer data sources.

OUR APPROACH TO NCOA

Cleanse the Data

  • We execute name and address hygiene services to standardize name, correct postal addresses, city, state, and zip code to ensure the most correct data is used for matching to NCOA
  • We identify and correct addresses where the secondary address or other address elements are invalid or missing by matching to our National Consumer Marketing database

Execute Multi-Source NCOA

  • We execute standard USPS National Change of Address matching using a full 48 month master file
  • We execute a second Change of Address matching process using a proprietary source of mover information compiled by multiple sources (believe it or not – not every consumer files a Change of Address with the USPS!)
  • We execute Address Standardization (CASS), Locator Address Conversion System (LACS), and Delivery Point Validation (DPV), and unique zip code identification
  • We assign a mail-ability score to easily identify records with USPS-validated addresses

Validate the Results

  • We match the updated name and postal address from the cleanse and multi-source NCOA process to our TWO National Consumer Marketing databases to identify records that match at a household or individual level
  • We execute a THIRD Change of Address matching process using the unmatched universe from the National Consumer Marketing match (this third source contains older moves up to 20 years that are not available from other sources)
  • Using the individual or household identified universe and the matches from the third Change of Address, we are able to identify validated names and addresses to be used for campaign selection
  • Using the individual or household identified universe and the matches from the third Change of Address we identify matches to our standard suppression sources: Deceased, Prison, Military, DMA, and Profanity
  • Identifying the individual / household matched group, the mail-ability validated group, and the non-matched suppression group allows our customers to remove waste and greatly improve campaign performance as well as return on investment

SAMPLE RESULTS AND COST SAVING POTENTIAL

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