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New Partnership Arms Marketers With an End-to-end Solution for Targeting & Engaging Consumers With Precision LIVONIA, Mich., Nov. 6, 2018:Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized data-driven analytics and marketing firm. This partnership provides marketers with an advanced solution connecting robust customer understanding with…Read More
Julie Schmidt will be at dma&THEN as a panelist on the Media Automation session “Measuring the ROI of Machine Learning and AI.” The session takes place at the conference on Tuesday, October 9, 2018, from 11:50 am – 12:30 pm. Accelerate the relevance of your message through improved targeting and reduce churn through proven automation.…Read More
Millie Whitley, Sr. Engagement Manager at Allant Group, explains how to drive incremental business value through data and analytics in Martech Cube article. The key is translating data into intelligence that impacts profitable behavior change across all customer types. Click here to read the article and discover the three steps to achieve data and analytics…Read More
Mary Kay Scholtens, Principal Strategic Data Sourcing, at Allant Group explains how to “Find the Relevance in your Data” in Martech Cube article. Staying relevant is the key to surviving in today’s world. The world is advancing at a phenomenal pace. How do you keep up with, harness, and leverage the vast amount of information…Read More
The arrival of Big Data analytics has given marketers new tools for meeting the challenge of attracting and retaining customers. Because many companies lack the specialized data scientists and high-performance IT systems needed to perform complex analysis, they turn to customer analytics service providers to help turn mountains of data into actionable insights. A leader…Read More
The partnership helps the world’s largest brands implement Sprinklr’s customer experience management platform CHICAGO, July 25, 2018 — Allant Group, a nationally recognized data-driven analytics and marketing firm, today announced an expanded strategic alliance with Sprinklr, the world’s leading Customer Experience Management (CXM) platform. This partnership ensures that global companies have a successful Sprinklr implementation…Read More
As digital marketers become increasingly data driven and CMOs demand better customer insights, the legacy “marketing database” is rising once again CHICAGO, May 8, 2018 /PRNewswire/ — Allant Group, a nationally recognized, data-driven analytics firm, announced that independent research firm, Forrester Research, Inc., has recognized Allant among the technology-led database vendors cited, as a strong…Read More
Facebook’s current problems with data privacy make next month’s European Union implementation of regulations related to the General Data Protection Regulation (GDPR) even more relevant here in the United States. The Chicago Tribune turned to Tim Sullivan, SVP at Allant Group, for more information on the GDPR and people’s personal rights. Click here to read the…Read More
Being data driven is no longer enough. To remain competitive, firms must transform into insights-driven businesses. What does this mean? It means utilizing data for insights that are always actionable, continuously learn and invest strategically, and make insight-to-action a team sport. In this report, you will learn: Why data Insights are only as valuable as…Read More
True Influence, the market leader in fact-based B2B account marketing technology and data services announced today that it has partnered with the Allant Group, a nationally recognized data and analytics firm, to provide a consolidated view of business prospect data. True Influence’s proprietary intent monitoring platform, InsightBASE, already delivers third party data and insights for…Read More
The only real-time omnichannel solution that empowers retail marketers to take control of their customer data, March 6, 2018 — RedPoint Global, the leading provider of customer data platform and customer engagement technology, today announced the availability of RedPoint Accelerator™, a packaged solution for retail marketers. With RedPoint Accelerator, retail marketers can easily unify their…Read More
High-impact sales executive to lead data and analytics firm to next stage of growth Allant Group, a nationally recognized marketing technology services provider, announced the recent appointment of Marty Shepard to Senior Vice President of Sales. In this role, Shepard assumes responsibility for all aspects of Allant Group’s sales and business development strategy. “I am…Read More