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Data without interpretation is chaos. All data provides the same character, plot, and essential elements to create a story. Learn how to use the data narrative to connect with your customers in this podcast featuring Garry Rosenfeldt, Principal, Analytics. Data without interpretation is chaos. All data provides the same character, plot, and essential elements to…Read More
According to the report, “Allant Group is an analytically minded marketer’s best friend. Allant has certainly evolved since the previous version of Forrester’s evaluation¹. It bolstered its ability to activate analytics with the acquisition of Riverpoint Solutions in late 2017. And it continues to pursue strategic partnerships that help address the key challenges of omnichannel marketers.”Read More
Hotels Improve Guest Experience When They Become Data Advocates Consumer privacy is a hot topic that is not going away any time soon. Guests are increasingly concerned about their personal information—and for good reason. Frequent data breaches, improper collection and usage, sharing and selling without consent, unwanted solicitations, ignored preferences, and identity theft are all…Read More
Is It Worth Winning Back Lost Customers? You can be certain that any article that uses a question as its headline, the answer is a resounding “It Depends!” Full disclosure, this article will be no different in that respect. While a predictable answer, we dive deeper into when it’s worth it to win back lost customers…Read More
Authority Magazine is devoted to sharing interesting “interview series” articles featuring people who are authorities in Business, Film, Sports and Tech. They use interviews to draw out stories that are both empowering and actionable. Julie Schmidt is featured in the “Women Leading The AI Industry” interview. Women are very intuitive and those powers are very strong…Read More
Applications for machine learning and artificial intelligence are growing exponentially with the data that supports them. In 2019, more and more retailers will be adapting these solutions as another means of differentiation, gaining more insights into their customers, their journeys and overall experiences. Allant Group’s Julie Schmidt highlights the top use cases we’ll see in 2019, as…Read More
When it comes to social customer care, a mix of both humans and bots is the best balance. Allant Group’s Tara Jones digs into the five considerations for a mindfully sound social media care strategy. Click Here to find out more in her Retail Customer Experience article.Read More