NEW AND NOTEWORTHY
Allant Cited as a Leader Among Customer Analytics Service Providers by Independent Research Firm
According to the report, "Allant Group is an analytically minded marketer’s best friend. Allant has certainly evolved since the previous version of Forrester’s evaluation¹. It bolstered its ability to activate analytics with the acquisition of Riverpoint Solutions in late 2017. And it continues to pursue strategic partnerships that help address the key challenges of omnichannel
Report Calls Allant “an Analytically Minded Marketer’s Best Friend”
Allant Group, a nationally recognized, data-driven analytics firm, is one of 12 companies evaluated in The Forrester Wave™: Customer Analytics Service Providers, Q2 2019 report that was recently published. Forrester evaluated the strengths and weaknesses of top customer analytics service providers on a comprehensive set of 33 criteria.
According to the report, “Allant Group is an analytically minded marketer’s best friend. Allant has certainly evolved since the previous version of Forrester’s evaluation¹. It bolstered its ability to activate analytics with the acquisition of Riverpoint Solutions in late 2017. And it continues to pursue strategic partnerships that help address the key challenges of omnichannel marketers.”
Allant Group had the highest score possible in the following criteria:
- Data wrangling – the ability to prepare and transform data for analysis
- Data enrichment – extensive third-party data partnerships and offers proprietary data
- Personalization – cross-sell/upsell analysis, product recommendations, next-best actions
- Customer acquisition – lookalike modeling, behavioral segmentation, customer lifetime value analysis
- Model governance – monitoring customer analytics models to detect degradation and make modifications to ensure continuous improvement
- Insights delivery – combining people, processes and technologies to deliver insights to the appropriate stakeholders
- Change management tools and services –educate stakeholders on the value of data and analytics methods and ensure the success of process and organizational changes due to new insights
- Services vision – ability to align with the need for clients to win, serve, and retain customers
- Market approach – define a successful go-to-market approach and show tangible evidence of success
- Talent management – attract and retain employees
According to the report, “…the Allant team excels at customer data management and data preparation, leveraging proprietary tools like IRIS for identity resolution and OneTouch for easy second and third-party data enrichment. Analytically, their team shines when it comes to marketing-focused techniques for personalization, acquisition, and multi-touch attribution.” The report further states, “Allant’s client references raved about working with the vendor. It received a perfect score among clients for likelihood to recommend, and one reference even went as far as to say, ‘I would bet the farm with these guys.’”
“The customer accolades make this honor even sweeter,” explained Gaurav Issar, Allant Group CEO. “It’s great to see, in our opinion, the progress of our analytical team being recognized by Forrester since the last report in 2017¹. We’re 100 percent focused on driving valuable actions for our clients, which Forrester notes is the core differentiator for CASPs. We couldn’t be happier that our clients see that value every day.”
A complimentary copy of the “The Forrester Wave™: Customer Analytics Service Providers, Q2 2019” report is available for download here.
¹”The Forrester Wave™: Customer Analytics Service Providers, Q3 2017”
About Allant Group
Allant is a marketing technology services provider that helps companies acquire new customers, retain and grow their existing customers, and win back lapsed customers. Allant’s expertise and market knowledge in data and analytics enables the delivery through faster customer and 3rd party data integration, improved analytical insights, easy to understand data visualizations, and effective campaign management execution to drive meaningful, personalized communication by marketers and demonstrating ROI on their spend. Allant is a privately held company headquartered in the Chicago area. For more information, call 800.367.7311 or visit allantgroup.com.