NEW AND NOTEWORTHY
Allant Group Acquires RiverPoint Solutions Group, a Leading Provider of Campaign Management Solutions
Allant Group, a nationally recognized, data-driven analytics firm, announced its acquisition of RiverPoint Solution Group, one of the leaders in delivering marketing solutions that increase customer value and engage prospects through seamless message management across owned, paid and social media.
CHICAGO, November 1, 2017 — Allant Group, a nationally recognized, data-driven analytics firm, announced its acquisition of RiverPoint Solution Group, one of the leaders in delivering marketing solutions that increase customer value and engage prospects through seamless message management across owned, paid and social media. The addition of RiverPoint Solution Group and its Campaign Management capabilities strengthens the Allant portfolio of services by bringing their expertise in marketing execution and systems and data integration to deliver high-value, tailored solutions and services.
RiverPoint Solutions Group, founded in 1988, is an IT professional services firm that specializes in implementing, upgrading and hosting enterprise marketing management (EMM) technology solutions across a wide range of customers in the United States. RiverPoint has a long history of empowering organizations to make smarter and faster business decisions by implementing analytics and business intelligence solutions.
“We are thrilled to welcome RiverPoint Solutions Group to the Allant family and look forward to quickly incorporating their services for the benefit of our customers,” said Gaurav Issar, Allant’s CEO and President. “Their expertise in the implementation and execution of omni-channel campaigns on multiple technologies, and impressive customer base are a perfect fit for Allant’s data and analytical offerings. Many of Allant’s customers are looking to effectively and quickly communicate with their customers across all channels. They not only fill a gap for us in the execution of campaigns on the various social media platforms, but additionally enhance our speed to delivery proposition for marketers.”
“Allant is an ideal synergy for us,” said Paul Ernst, President of RiverPoint Solutions Group. “Their best in class data and analytic solutions will help our clients maximize their technology investments by using deeper insights about their customers to deliver more meaningful, relevant, personalized communications across all channels. Our customized, on-premise consulting style joined with Allant’s strategic vision, well established brand and OneTouch data and technology environment will provide our clients with new options for dynamic full-service support of all their operational marketing needs.
About Allant Group
Allant Group is a marketing technology services provider that delivers end-to-end omni-channel marketing services. Allant’s expertise and market knowledge enables the delivery through faster customer and 3rd party data integration, improved analytical insights, easy to understand data visualizations, and effective campaign management execution to enable targeted and personalized communication by marketers to acquire, retain and win back customers. Allant is a privately held company headquartered in the Chicago area. For more information, call 800.367.7311 or visit allantgroup.com.