Allant Group among the 10 most significant providers that “Transform Big Customer Data into Big Value”
Allant Group had the highest score possible in:
According to the report, “Many of Allant’s strengths lie in its database marketing heritage. It has a team of business-savvy data scientists who specialize in applied customer analytics.” The report further states, Allant “boasts a strong data engineering team that leverages proprietary tools such as Identity Resolution Services to prepare the data for analysis. This frees up the data science team to focus on building better models and accelerates time to value for its clients.”
“We are excited to see Forrester recognize Allant for all the things we continue to focus on which ultimately leads to the value we add to our clients,” explained Julie Schmidt, Allant Group SVP of Analytics and Insights. “It is truly a team effort and we continue to strive to be the best at what we do - take customer data and turn it into actionable insights to make better decisions.”
“Allant’s 3rd party data and ability to integrate our customers 1st party data through our IRIS Solution takes the data wrangling to a minimum and allows our data scientists to focus on what we love to do— finding new ways to drive incremental returns from our client’s marketing objectives,” Schmidt continued. “Driving customer insights is in our collective DNA at Allant.”
A complimentary copy of the “The Forrester Wave™: Customer Analytics Service Providers, Q3 2017” report is available for download here. To review some of the report highlights, see our blog.
About Allant Group
Allant is a marketing technology services provider that delivers end-to-end omni-channel marketing services. Allant’s expertise and market knowledge enables the delivery through faster customer and 3rd party data integration, improved analytical insights, easy to understand data visualizations, and effective campaign management execution to enable personalized communication by marketers to acquire, retain and win back customers. Allant is a privately held company headquartered in the Chicago area. For more information, call 800.367.7311 or visit allantgroup.com.