NEW AND NOTEWORTHY
Allant Group and Aginity Announce Landmark Strategic Partnership
Allant Group, a nationally recognized, data-driven analytics firm, today announced a partnership with Aginity, a leader in enterprise analytics management software.
Collaboration to accelerate time to value for clients marketing efforts through analytics
CHICAGO, Ill., October 24, 2017– Allant Group, a nationally recognized, data-driven analytics firm, today announced a partnership with Aginity, a leader in enterprise analytics management software. The partnership accelerates Allant’s ability to develop analytics in a fraction of the time, allowing customers to share Allant’s proprietary analytics across a range of applications to drive more personalized customer engagements across marketing channels and customer touchpoints for clients in retail, consumer products, financial services and other industries.
Previously, up to nine months might elapse from data set-up to analytic insights in support of marketing decisions. With this partnership, such insights can be in market in a matter of weeks.
“Combining the power of Allant’s OneTouch real-time data enrichment APIs with the Aginity Amp solution places us in a unique position to help clients fully leverage analytic solutions to advance their marketing objectives,” said Gaurav Issar, CEO of Allant Group. “We found Aginity to be the only technology provider that allows our analytics to be easily reused across the organization, which not only speeds time to customer insights but also ensures that a single point of truth is presented through marketing automation and reporting applications.”
Analytic reuse enables analysts to share and build upon each other’s work enterprise-wide, explained Tzaras Christon, Aginity CEO. “At scale, our customers have reduced time to market up to 90% while ensuring that analytic results are consistent in every application across organizational and geographic lines,” he added.
“Aginity’s industry-leading customers have benefited from greater analytic efficiency and consistency when designing programs to increase customer loyalty and lifetime value,” Christon continued. “Our partnership with Allant leverages their deep set of capabilities in marketing analytics, enabling customers to share them within and across organizations.”
About Allant Group
Allant is a marketing technology services provider that delivers end-to-end omni-channel marketing services. Allant’s expertise and market knowledge enables the delivery through faster customer and 3rd party data integration, improved analytical insights, easy to understand data visualizations, and effective campaign management execution to enable personalized communication by marketers to acquire, retain and winback customers. Allant is a privately held company headquartered in the Chicago area. For more information, call 800.367.7311 or visit allantgroup.com.
Aginity Software transforms the way companies compete on analytics by allowing companies to reuse their analytics and data structures consistently across any application, environment or user. Aginity Amp eliminates thousands of hours of coding and configuration and connects applications and computing environments so insights and answers are consistent across the enterprise. Aginity customers in Financial Services, Retail, Media, and CPG are the largest brands in their categories and have achieved 100x efficiency gains by applying the governed, reusable analytics that Amp enables. For more information, call 224.307.2656 or visit aginity.com.