Report Calls Allant “an Analytically Minded Marketer’s Best Friend” Allant Group, a nationally recognized, data-driven analytics firm, is one of 12 companies evaluated in The Forrester Wave™: Customer Analytics Service Providers, Q2 2019 report that was recently published. Forrester evaluated the strengths and weaknesses of top customer analytics service providers on a comprehensive set of 33 criteria.
Hotels Improve Guest Experience When They Become Data Advocates Consumer privacy is a hot topic that is not going away any time soon. Guests are increasingly concerned about their personal information—and for good reason. Frequent data breaches, improper collection and usage, sharing and selling without consent, unwanted solicitations, ignored preferences, and identity theft are all too common. Read More.