What questions should you ask to determine the ideal predictive data analytics solution for your business? Allant Group's Garry Rosenfeldt breaks it down as a guest blogger featured in MartechCube. Click Here to read the article.
The arrival of Big Data analytics has given marketers new tools for meeting the challenge of attracting and retaining customers. Because many companies lack the specialized data scientists and high-performance IT systems needed to perform complex analysis, they turn to customer analytics service providers to help turn mountains of data into actionable insights.