Julie Schmidt will be at dma&THEN as a panelist on the Media Automation session “Measuring the ROI of Machine Learning and AI.” The session takes place at the conference on Tuesday, October 9, 2018, from 11:50 am - 12:30 pm.
Millie Whitley, Sr. Engagement Manager at Allant Group, explains how to drive incremental business value through data and analytics in Martech Cube article. The key is translating data into intelligence that impacts profitable behavior change across all customer types. Click here to read the article and discover the three steps to achieve data and analytics nirvana.
Mary Kay Scholtens, Principal Strategic Data Sourcing, at Allant Group explains how to “Find the Relevance in your Data” in Martech Cube article.
Staying relevant is the key to surviving in today’s world. The world is advancing at a phenomenal pace. How do you keep up with, harness, and leverage the vast amount of information available to you? Click here to read the article.