Collaboration to accelerate time to value for clients marketing efforts through analytics
CHICAGO, Ill., October 24, 2017-- Allant Group, a nationally recognized, data-driven analytics firm, today announced a partnership with Aginity, a leader in enterprise analytics management software. The partnership accelerates Allant’s ability to develop analytics in a fraction of the time, allowing customers to share Allant’s proprietary analytics across a range of applications to drive more personalized customer engagements across marketing channels and customer touchpoints for clients in retail, consumer products, financial services and other industries.
Forrester Research report recognizes Allant Group as a partner to leverage in the “Vendor Landscape: The Consumer Data Ecosystem's Service Providers, Q3 2017”
The consumer insights (CI) ecosystem used to be simple — comprised mostly of agencies, data brokers, and database providers. But today's marketer relies on a multitude of data providers, partners, and platforms to acquire and activate the right data for her business.