CHALLENGE: Customers are less engaged and somewhat unresponsive to marketing messages. It is hard to leverage current customer base because they only need you when they need you. If keeping clients is important, then keeping them engaged on their terms needs to be a priority.
Insurance companies have a huge amount of data that creates new opportunities. This data can uncover who their best customer is and what segmentation is most profitable. Leveraging this data and using it to market, retain and grow is the challenge.
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