Is It Worth Winning Back Lost Customers? You can be certain that any article that uses a question as its headline, the answer is a resounding “It Depends!” Full disclosure, this article will be no different in that respect. While a predictable answer, we dive deeper into when it’s worth it to win back lost customers and more importantly, when it may not be. So, how do you know when it’s worth it to win back lost customers? Find out here.