NEW AND NOTEWORTHY

Julie Schmidt is a Panelist at the dma’s &THEN Conference

Julie Schmidt will be at dma&THEN as a panelist on the Media Automation session “Measuring the ROI of Machine Learning and AI.” The session takes place at the conference on Tuesday, October 9, 2018, from 11:50 am – 12:30 pm. Accelerate the relevance of your message through improved targeting and reduce churn through proven automation….

09/27/2018

Julie Schmidt will be at dma&THEN as a panelist on the Media Automation session “Measuring the ROI of Machine Learning and AI.” The session takes place at the conference on Tuesday, October 9, 2018, from 11:50 am – 12:30 pm.

Accelerate the relevance of your message through improved targeting and reduce churn through proven automation. Programmatic ad buying gets smarter every year and can provide huge cost savings by avoiding wasted ad placements. Take the time to learn how simple and smart automation can improve efficiency and increase profit for your organization.

With the proliferation of machine learning (ML) and artificial intelligence (AI) solutions and marketers eagerness to test and adopt, the need for measuring the return on investment of ML/AI is critical. This panel will discuss the strategy, analysis and technology available, what are the pros and cons of current solutions and what advancements to expect in 2019.

Leverage the power of data. Accelerate your marketing ROI. Start today.