FRESH PERSPECTIVE

Insight and expertise at the intersection of data, technology and privacy.

Tap into a world of information with essential industry blogs from our marketing technology and data analytics experts.

INNOVATION ON DISPLAY

Industry events and appearances, on the road and in person.

Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.

NEW AND NOTEWORTHY

Up-to-date announcements and information, fresh off the press.

Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.

Garry Rosenfeldt Article Featured in Customer Think

April 22, 2019

Is It Worth Winning Back Lost Customers? You can be certain that any article that uses a question as its headline, the answer is a resounding “It Depends!” Full disclosure, this article will be no different in that respect. While a predictable answer, we dive deeper into when it’s worth it to win back lost customers…

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Julie Schmidt Featured in Interview Series of Authority Magazine

April 16, 2019

Authority Magazine is devoted to sharing interesting “interview series” articles featuring people who are authorities in Business, Film, Sports and Tech. They use interviews to draw out stories that are both empowering and actionable. Julie Schmidt is featured in the “Women Leading The AI Industry” interview. Women are very intuitive and those powers are very strong…

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Julie Schmidt Article Featured in Totalretail

March 28, 2019

Applications for machine learning and artificial intelligence are growing exponentially with the data that supports them. In 2019, more and more retailers will be adapting these solutions as another means of differentiation, gaining more insights into their customers, their journeys and overall experiences. Allant Group’s Julie Schmidt highlights the top use cases we’ll see in 2019, as…

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Tara Jones Featured in Retail Customer Experience Article

January 28, 2019

When it comes to social customer care, a mix of both humans and bots is the best balance. Allant Group’s Tara Jones digs into the five considerations for a mindfully sound social media care strategy. Click Here to find out more in her Retail Customer Experience article.

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Valassis Digital Partners With Allant Group to Deliver Precision Targeting Solution for Marketers

November 6, 2018

New Partnership Arms Marketers With an End-to-end Solution for Targeting & Engaging Consumers With Precision LIVONIA, Mich., Nov. 6, 2018:Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized data-driven analytics and marketing firm. This partnership provides marketers with an advanced solution connecting robust customer understanding with…

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Julie Schmidt is a Panelist at the dma’s &THEN Conference

September 27, 2018

Julie Schmidt will be at dma&THEN as a panelist on the Media Automation session “Measuring the ROI of Machine Learning and AI.” The session takes place at the conference on Tuesday, October 9, 2018, from 11:50 am – 12:30 pm. Accelerate the relevance of your message through improved targeting and reduce churn through proven automation.…

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Millie Whitley Featured in Martech Cube

September 12, 2018

Millie Whitley, Sr. Engagement Manager at Allant Group, explains how to drive incremental business value through data and analytics in Martech Cube article. The key is translating data into intelligence that impacts profitable behavior change across all customer types. Click here to read the article and discover the three steps to achieve data and analytics…

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Mary Kay Scholtens featured in Martech cube

September 6, 2018

Mary Kay Scholtens, Principal Strategic Data Sourcing, at Allant Group explains how to “Find the Relevance in your Data” in Martech Cube article. Staying relevant is the key to surviving in today’s world. The world is advancing at a phenomenal pace. How do you keep up with, harness, and leverage the vast amount of information…

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Garry Rosenfeldt Featured in MartechCube

August 24, 2018

What questions should you ask to determine the ideal predictive data analytics solution for your business? Allant Group’s Garry Rosenfeldt breaks it down as a guest blogger featured in MartechCube. Click Here to read  the article.

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Allant Group Chooses Flashblade and Hortonworks to Accelerate Time-to-customer Insights

August 14, 2018

The arrival of Big Data analytics has given marketers new tools for meeting the challenge of attracting and retaining customers. Because many companies lack the specialized data scientists and high-performance IT systems needed to perform complex analysis, they turn to customer analytics service providers to help turn mountains of data into actionable insights. A leader…

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Allant Group Expands Partnership with Sprinklr to Deliver Optimized Marketing Execution Across Owned, Earned and Paid Media

July 25, 2018

The partnership helps the world’s largest brands implement Sprinklr’s customer experience management platform CHICAGO, July 25, 2018 — Allant Group, a nationally recognized data-driven analytics and marketing firm, today announced an expanded strategic alliance with Sprinklr, the world’s leading Customer Experience Management (CXM) platform. This partnership ensures that global companies have a successful Sprinklr implementation…

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Independent Research Firm Recognizes Allant Group, Among the Technology-led Database Vendors Cited, as a Strong Choice for Marketers

May 8, 2018

As digital marketers become increasingly data driven and CMOs demand better customer insights, the legacy “marketing database” is rising once again CHICAGO, May 8, 2018 /PRNewswire/ — Allant Group, a nationally recognized, data-driven analytics firm, announced that independent research firm, Forrester Research, Inc., has recognized Allant among the technology-led database vendors cited, as a strong…

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Tim Sullivan, SVP, Interviewed by Chicago Tribune

April 18, 2018

Facebook’s current problems with data privacy make next month’s European Union implementation of regulations related to the General Data Protection Regulation (GDPR) even more relevant here in the United States. The Chicago Tribune turned to Tim Sullivan, SVP at Allant Group, for more information on the GDPR and people’s personal rights. Click here to read the…

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Gaurav Issar, CEO, Quoted In Independent Research Firm Report

April 3, 2018

Being data driven is no longer enough. To remain competitive, firms must transform into insights-driven businesses. What does this mean? It means utilizing data for insights that are always actionable, continuously learn and invest strategically, and make insight-to-action a team sport. In this report, you will learn: Why data Insights are only as valuable as…

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True Influence Announces Partnership with the Allant Group to Provide Enhanced B2B Marketing Solutions

March 20, 2018

True Influence, the market leader in fact-based B2B account marketing technology and data services announced today that it has partnered with the Allant Group, a nationally recognized data and analytics firm, to provide a consolidated view of business prospect data. True Influence’s proprietary intent monitoring platform, InsightBASE, already delivers third party data and insights for…

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