Insurance/Financial Services

Multisourced data access: faster and more effective at lower cost

Allant helped one of the nation’s largest insurance providers improve multisourced data access and analytics to support marketing across multiple business units.

The need

Our client, one of the largest providers of insurance and financial services in the United States, was looking to establish a better method to access multisourced (including third-party) data for analytics to support marketing programs spanning many business units while maintaining data governance and privacy.

Our task

  • Deliver an integrated solution that establishes more efficient and cost-effective utilization of a large multisourced database, including relevant third-party data

Our solution

  • Delivered a dynamic hosted solution providing access to a multisourced data lake with integrated analytics and modeling tools
  • Enabled client analysts to build and test models prior to purchasing required data
  • Linked client’s first-party data to third-party data attributes, as well as an email database to support email campaigns and digital onboarding efforts
  • Hosted externally, reducing customer risk and ensuring data privacy and compliance

Results

Cost consolidation saved an estimated
$1.2M in data licensing fees

Reduced data costs by
44%

Digital channel costs reduced by
61%

FEATURED CASE STUDIES

Retail

Retail

A 1,000-store U.S. women’s retail clothing chain turned to Allant to overhaul its loyalty program and improve and track customer engagement.

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Insurance/Financial Services

Insurance/Financial Services

Allant helped one of the nation’s largest insurance providers improve multisourced data access and analytics to support marketing across multiple business units.

READ MORE
Telecom

Telecom

This major wireless telecom provider needed a solution that would stitch together online and offline behavior to improve customer targeting and reduce attributable sales cost.

READ MORE
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