Expanding channels, increasing response rates
Allant developed an integrated data, segmentation and campaign execution solution to help this telecom leader expand the channel reach of its multi-touch marketing.
Our client, a leader in the telecommunications industry, had been executing direct mail campaigns for years but needed to implement multi-touch marketing campaigns through additional channels.
- Develop multi-touch marketing campaigns utilizing digital, email and direct mail
- Provide data for prospecting purposes
- Develop segmentation strategy to identify high-value prospects
- Provide analytics services to measure ongoing performance results
- Established a 32-million-prospect universe through multiple email acquisition data sources
- Narrowed the list to approximately 4.5 million high-value prospects and segmented the population utilizing a proven customer targeting strategy
- Created a multi-touch email campaign to coordinate with the client’s existing direct mail and digital campaigns in order to improve overall performance
Response rate lift through direct mail, email and digital targeting
Response rate lift among direct mail prospects
Unique click-through rate