Data insights strategy
Allant helped a global pharmaceutical firm create a consistent data insights strategy from a wide range of digital application data.
This global pharmaceutical firm was seeking a data insights strategy for the data derived from a wide range of digital applications in use among providers and patients. They needed the data distilled and visualized for all relevant stakeholders.
- Needed a scalable, repeatable and accurate methodology
- Assign current customers and prospects to the key segments developed from an attitudinal survey
- Examined the role of each stakeholder actively involved with applications being developed by its internal innovation teams (product & marketing teams, customers, medical providers, channel partners, and more)
- Determined which data should be presented and how
- Brought all the client’s data together in a customized dashboard
- Managed the embedded installation of the customized dashboard, in conjunction with the client’s technical teams
organized marketing data
retention and app use
as a direct result of clear
app features and promotional efforts
through reports within
FEATURED CASE STUDIES
Allant helped one of the nation’s largest insurance providers improve multisourced data access and analytics to support marketing across multiple business units.READ MORE