Retail

Increasing and tracking customer engagement

A 1,000-store U.S. women’s retail clothing chain turned to Allant to overhaul its loyalty program and improve and track customer engagement.

The need

This client identified its need to increase customer engagement and track buying behavior through a revamped loyalty program.

Our task

  • Develop and deliver a new solution that integrates multiple customer loyalty program and engagement functions to meet the retailer’s business objectives

Our solution

Partnered with a loyalty points vendor to create a solution that provides the ability to:

  • Tie customers to retailer’s customer relationship management (CRM) system
  • Increase customer engagement through a robust new loyalty solution
  • Utilize loyalty data in cross-channel marketing efforts
  • Further expand the program, including access via a loyalty portal on the retailer website, to improve the overall experience for customers

Results

1.2M
Earned points since program launch

Increased customer engagement through improved loyalty program

Better customer data for cross-channel marketing

FEATURED CASE STUDIES

Retail

Retail

A 1,000-store U.S. women’s retail clothing chain turned to Allant to overhaul its loyalty program and improve and track customer engagement.

READ MORE
Insurance/Financial Services

Insurance/Financial Services

Allant helped one of the nation’s largest insurance providers improve multisourced data access and analytics to support marketing across multiple business units.

READ MORE
Telecom

Telecom

This major wireless telecom provider needed a solution that would stitch together online and offline behavior to improve customer targeting and reduce attributable sales cost.

READ MORE
Leverage the power behind Allant's Audience Orchestration Engine today!