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GARRY ROSENFELDT
Principal, Analytics and Campaign Management Award-Winning Speaker, Marketing Strategist and Thought Leader
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Garry is a marketing strategist, entrepreneur and solutions analyst with a passion for enabling companies to stop relying on hunches and start making strategic marketing decisions with cutting-edge data and analytics.
Analytics, Solution Principal at Allant, Garry manages analysts and research, insights and advanced analytical efforts for national B2B and B2C clients for one of the nation’s leading marketing data analytics firms. Armed with an award-winning background in marketing, Garry brings a strategic marketing and campaign effectiveness mindset to every client as he uncovers high-ROI product and operational opportunities for his clients by mining business intelligence. Prior to his role with Allant, Garry was the founder and CEO of a web-based customer, marketing and workflow management solution for the auto service field. He also served in analyst and marketing roles for brands like USAA, Allstate Insurance, Harris Bank and Midas International. Garry was a member of the Silver Effie award-winning team for “Trust the Midas Touch” campaign. 
Establishing a Foundation for Growth: Auditing Your Data, Technology and Marketing Processes
One of the keys toward driving current and future growth is ensuring your organization has the right data and technology foundation in place as well as a set of efficient marketing processes to support planned go-to-market efforts. This presentation will focus on the steps needed to conduct a proper assessment, what roles need to be involved, how to gather the most relevant supporting information and how to prepare and present insights and recommendations to the organization’s stakeholders. KEY TAKEAWAYS:
Using Analytics to Tell a Compelling Story More often than not, analytic presentations end with the question: “So, what does this all mean?” If that is the case, you did not do your job to the fullest. Data points and statistical output are simply components of a larger narrative and it is up to the analyst to put those pieces together into a coherent description of the business reality. The goal of analytic storytelling is to encourage a robust debate when exploring insights for business decisions. This discussion will show how to convey important information in a compelling way using advanced analytics. This skill will become even more important as the world moves further into the digital space and the amount of data and information available increases exponentially. KEY TAKEAWAYS:
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