Being able to meaningfully help a customer better market and grow their business is the driving force behind Gaurav Issar, the president and CEO of Allant Group, one of the nation’s leading analytics and management consulting firms.
Effectively competing among the behemoths, Gaurav oversees the strategic growth and operational execution of Allant Group in addition to being on its Board of Managers and its parent organization, VntCap Technologies, LLC. Gaurav brings nearly 30 years of management and technology experience in managing the successful delivery of Application Development and Data Analytical services to clients ranging from enterprise-level to mid-size organizations.
Prior to joining Allant, Gaurav spent more than 10 years at Project Leadership Associates (PLA) in various executive team and practice lead roles developing and overseeing customer relationships, strategic growth and delivery oversight for multiple business units as well as the sales and marketing operations in the company.
Gaurav co-founded an intelligence, data warehousing firm to provide analytical and reporting services to enterprise-level organizations and has also previously worked for Price Waterhouse and James Martin & Co. in multiple development and team lead roles.
Get More for your Marketing Dollars with Customer Insights // Don’t Waste a Single Marketing Dollar, with Customer Insights // Why You Should be Tapping Customer Insights to Guide Your Marketing Budget
A consumer interacts with a brand through multiple channels – the physical store, online website, email, call center, online ads and social media using multiple devices, among others. All these interactions, in general, and at the brand, are creating an exponential amount of customer data that is rich in information about the customer -- their behavior, interests, needs and other related information. Analyzing this data to identify these key insights can help a marketer better use and spend the dollars to reach the customer with the right personalization (deliver the relevant message on the preferred channel to the right customer).
THREE KEY TAKEAWAYS:
Your Digital and Brick-and-Mortar Marketing Efforts are More Intertwined Than You Think // In the Age of Digital, Does Owning a Brick-and-Mortar Even Matter? // The Future Of Digital Marketing Is Brick-and-Mortar
The most successful companies in the current environment are those that have mastered how to market their products in both the digital and brick-and-mortar world. Instead of focusing non-coordinated efforts on one or the other, they use each avenue to market the brand’s products and drive customers to both. This also creates a better experience for the customer and allows them to use either based on their need & interests.
THREE KEY TAKEAWAYS: