Mary Kay is a successful Product Leader with 15+ years of experience in online/offline data product development, data integration, product metrics, IT project management, analytics, and data modeling for business/consumer data products in variety of industry verticals. She has the proven ability to identify market needs, requirements, provide competitive analysis, develop product roadmaps, design go to market strategies, and execute strategic performance management process for a wide assortment of data products. Mary Kay works with clients to prioritize and recognize value features and implement operational plans for their data assets.
Mary Kay is an executive leader who brings an unparalleled level of experience to clients and helps them utilize strategic data sourcing to create a holistic view of the customer in order to optimize 1:1 personalization in order to drive better campaign results.
The strategic Data sourcing Principal with Allant has held leadership positions with Cogensia, A CAC Group Company, LSSiData and TransUnion.
Data Integration and Identity Resolution - Leveraging Zero, First and Third-Party Data
Consumers want three things from brands they love – know me, show me that you know me and reward me. Providing the scalability and flexibility to enable clients to optimize customer interactions and deliver personalization is a must and leveraging data and identity resolution can be the tools to get them there.