Throughout his career, Tim has developed and instituted creative solutions to support challenges presented by leading companies in the retail, financial services, insurance and catalog industries.
As SVP of Client Operations for Allant Group, he provides strategic oversight as well as oversees the day-to-day delivery of services to client accounts and ensures flawless delivery of multi-channel marketing and technology services, strong client base retention & growth, as well as the attainment of profitability targets.
Building and leading a high performing team of marketing solutions professionals, partnering with clients to deliver best in class servicing & insights aimed at maximizing clients’ value and marketing ROI, Tim brings a broad range of experience with a concentration in Consumer / Business match and consolidation, address hygiene, postal discount, personalization and process improvement.
Approaching Privacy From a Different Perspective // Build Your Brand and Improve CX by Being a Data Advocate
We’ve all had access to many webinars and white papers that talk about what companies must do to become GDPR compliant. The upcoming California Privacy Act will be the next new privacy journey and will most likely be followed by National Privacy legislation based upon the history of Do Not Call Legislation. There is tremendous value for companies to improve their brand by becoming a Privacy/Preference advocate for their customers. Do this to build your brand and improve customer satisfaction on top of following current legislation.
Using First- And Third-Party Data and Group Association to Overcome Missing Data Elements Needed for Identity Resolution // Best Data Practices for Linking Identities
In a perfect world, all of our customer data from online and off-line channels would contain 100% populated data elements that could easily be linked. In reality, we need to take inventory of our first-party data, determine the potential of using third-party data and find creative ways to use the data available to link the customer data. This inventory is used to identify the common data elements that can be used to collect nuggets of data from multiple sources that can eventually be used to identify a customer. Those common data elements are then matched to create an association that is the combination of all data elements matched.