Firms must balance growth and efficiency with four insight types
B2B and B2B2C companies have focused their analytics programs on either customer insights (CI) and revenue or cost optimization and operations. This made sense in years past, when firms could focus on a single source of advantage — such as growing faster or being more efficient. But shifting trends in the market mean that CI pros at B2B and B2B2C firms need high levels of analytics competency on both sides of the house.
1.B2B And B2B2C Firms Are Distinct
B2B and B2B2C formats invite long sales cycles, many stakeholders, channel intricacies, and sales complexity. These firms need even more analytical power to face new, distinct headwinds.
2.Businesses Aren't Starting From Scratch
Some B2B and B2B2C firms have made great strides in applying analytics to growth; others prioritize analytics resources to target efficiency.
3.Firms Need Four Types Of Analytical Muscle
B2B and B2B2C firms need to apply four categories of analytics: customer and consumer; revenue growth; cost control and optimization; and operational
Download the report today, courtesy of Allant Group, to learn the four types of insights to drive business performance.