By: Julie Schmidt
Given the continued interest from clients about Analytics, I feel the need to use this platform to describe what is happening in the Predictive Analytics Ecosystem. These are exciting times for Allant and I’m thrilled that we have the resources with analytics in their DNA to help us navigate all of the buzz. With the proliferation of data and “analytics” in the marketplace, I often need to ask folks externally, “WHAT DO YOU MEAN BY ANALYTICS!”? I don’t use the question loosely or as a quiz. I really just want to understand what the other person means by “Analytics,” because I want to know where they are coming from. Here’s what I’ve discovered.