Allant Blog

What Do You Mean By “Analytics”?

What Do You Mean By “Analytics”?

Allant Group

By: Julie Schmidt

Given the continued interest from clients about Analytics, I feel the need to use this platform to describe what is happening in the Predictive Analytics Ecosystem. These are exciting times for Allant and I’m thrilled that we have the resources with analytics in their DNA to help us navigate all of the buzz. With the proliferation of data and “analytics” in the marketplace, I often need to ask folks externally, “WHAT DO YOU MEAN BY ANALYTICS!”? I don’t use the question loosely or as a quiz. I really just want to understand what the other person means by “Analytics,” because I want to know where they are coming from. Here’s what I’ve discovered.  

...Read More

The Top 5 Questions to Ask When Choosing a Predictive Analytics Solution

The Top 5 Questions to Ask When Choosing a Predictive Analytics Solution

Allant Group

By: Garry Rosenfeldt 

There’s no doubt that the B2B predictive data analytics revolution is upon us. According to Forrester Research’s July 2015 report, “New Technologies Emerge to Help Unearth Buyer Insight from Mountains of B2B Data,” almost “two-thirds of business decision-makers are implementing or upgrading predictive analytics solutions today or plan to do so within the next 12 months.”

While it’s a fairly safe bet that you utilize predictive analytics as part of your marketing program, ensuring you choose an approach that makes the most sense for your business requires some deep thought and preparation. Since the solution may require you to perform changes to your sales and marketing processes, you must be extremely cautious - temper your urge to dive in headfirst in favor of devising a well-thought-out strategy 

...Read More