We give organizations a competitive advantage by leveraging data, analytics, customer experience management, martech integration, and strategic consulting services to deliver individualized and nurturing lifecycle experiences that create a stronger relationship between brand and customer.
Why do we do it?
Everything we do is centered on our tested belief that customers want a more relevant, less intrusive, and privacy-centered relationship with brands and they want to interact with these brands on their terms, with their stated needs in mind, within the channels they choose.
Audience Management Platform+
SIMPLIFY THE COMPLEX.
Marketers are hindered by shifting budgets, increased dependencies on technology and development resources, and complex implementation demands. They need an analytics customer data platform that combines accurate, smart data, advanced methods to model and predict your best customers, and optimized technology to collect, automate, and communicate across multiple platforms Allant’s Audience Management Platform+ (AMP+) brings together the people, process and technology to put your first-party data at the center of your audience orchestration strategy.
Our streamlined end-to-end platform brings together:
Easily ingestible data.
Unify data ingestion, transformation, visualization, discovery, and fulfillment.
Harmonized data sources
Perform basic changes without the need to move data to another system
Analytics reporting
Dig deep into stats and predictive analytics without writing SQL
Audience development
Attach models to the data in place – and accelerate their execution
Audience activation
Incorporate retention and acquisition campaign audience management
OUR APPROACH
Every step along the customer journey includes a well-developed strategy that aligns goals with a detailed execution plan leveraging data, analytics, and technology, and incorporates insights to improve and maximize results.
ACQUISITION
Engage your audiences then collect, identifym enhance, and cleanse data to know your audience.
ACTIVATION
Build mutually beneficial value exchanges that convert your audience by turning actionable insights into automated decisioning.
FEATURED CASE STUDIES
Insurance/Financial Services
Allant helped one of the nation’s largest insurance providers improve multisourced data access and analytics to support marketing across multiple business units.
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