Build Your Brand, Improve CX by Being a Data Advocate
Consumer privacy is a hot topic that is not going away any time soon. Consumers are increasingly concerned about their personal information for good reason. Frequent data breaches, improper collection and usage, sharing and selling without consent, unwanted solicitations, ignored preferences, and identity theft are all too common.
Earlier this year, I placed an online order for some clothes. Upon clicking "submit order," I immediately received a Private Message from the retailer's Facebook account. "Congratulations! Your new styles are on the way!" After I got over the "How'd they do that?" question in my head, I realized how satisfying it was to have instant confirmation on social media of my purchase.
As I reflect back on 2018 and think about all the accomplishments we’ve had at Allant, one that ranks among the top is being involved with the West Suburban Community Pantry. It was also the easiest. All we had to do was email our employees about the need in our community and what happened next was no surprise! The Allant Team came through and brought in over 510 pounds of food.
Losing customers is inevitable. Determining which ones you’ve lost and those you want to win back is key to properly allocating your marketing budget.
First…Get to Know Your Customers
The first step in winning back lost customers is defining “lost.” Depending on your area of business, one definition is not likely to cover all of them, ruling out a “one size fits all” approach.
Evolution of Social Media
Let's examine the past, present and future of Social Media in Business. About 10 years ago, social media was evolving from an online fad to a daily part of our lives. Facebook was approaching 50 million active monthly users and would double that number by August 2008. Twitter was in its infancy but gaining in popularity due to its ability to connect people directly to famous athletes, celebrities, and real-time news. LinkedIn has reached 17 million active users and would nearly double that number by 2008 to 32 million.
The Advent of Messenger and Bots present both Opportunities and Threats
This blog discusses the opportunities and threats of Social Media Automation. Automation of digital marketing efforts is not necessarily a new concept. For years, brands have been deploying email, web ads, and even direct mail distribution based on a customer's status, place within a sales funnel, or recent purchasing behavior.
While it may be true that NCOA is a commodity these days, Alllant Group uses our data wrangling expertise and multi-source data approach to garner improved results for our customers resulting in significant cost savings. We achieve this by cleaning the data, using multiple change of address sources, and validating the results using twonational consumer data sources.
A Q&A with Forrester's Brandon Purcell and Allant’s Julie Schmidt on CLV
We recently hosted a webinar featuring Forrester Principal Analyst Brandon Purcell and Julie Schmidt, SVP of Analytics and Insights at Allant Group, on the topic "Customer Lifetime Value for Intelligent Marketing Decisions." In this informational session, Brandon and Julie talked about the importance of CLV as a key customer metric that has several applications across the customer lifecycle. Watch a recording of the webinar here.
Forrester Research report The New Paradigm Of Retail states, “Today's shopper knows more about the product than store associates do, has a broader online selection with filtering tools, and can close the purchase more easily on their own with online product upsell options. Retailers must adapt to regain a customer experience.”1 Future growth for retailers depends on the retailer’s ability to adapt to the customer’s preferences. We have identified four “Retail Strategy Influencers” that pave the way to growth.