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Insight and expertise at the intersection of data, technology and privacy.

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The Persuasive Power of Personalization

June 10, 2021

​The majority of retail sales in the U.S. still occur in physical stores; but online shopping continues to grow. As a result of COVID-19, even more people are moving toward online shopping, seeking contactless shopping experiences. By 2023, eCommerce sales are expected to grow to 300 million online shoppers, or 91% of the U.S. population.

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Dynamic Email Personalization

May 6, 2021

Learn How Allant Group Handles Email Personalization For 11 Million Customers. Companies with a data-driven mindset are at a distinct advantage when it comes to implementing tools that drive process optimization. When you understand your audience segments through the lens of rigorous data analytics, you can apply technology that manipulates your data to continuously improve…

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man with tablet

Seizing Data Insights When It Really Counts

November 13, 2020

Marketing departments are under pressure. The pandemic has wreaked havoc on businesses large and small, increasing the reliance on marketing to generate more leads and drive more revenue to make up for pandemic-induced shortfalls.

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Come out of the pandemic with a solid data strategy: six success factors

July 29, 2020

The COVID-19 pandemic took everyone by surprise, but companies with well-developed data strategies have been more adaptable to changing consumer behaviors and the impact of lockdown restrictions. These nimble, data-driven companies are connecting with customers and communities in innovative ways, seizing new opportunities for creating meaningful experiences, staying profitable, and driving growth.

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Know the What, When and How to Reach Your Best Customers.

July 6, 2020

​The majority of retail sales in the U.S. still occur in physical stores; but online shopping continues to grow. As a result of COVID-19, even more people are moving toward online shopping, seeking contactless shopping experiences. By 2023, eCommerce sales are expected to grow to 300 million online shoppers, or 91% of the U.S. population.

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Devices Don’t Shop – People Do

April 7, 2020

Marketers strive to understand customers by achieving single, unified profiles of them. When consumers began using multiple devices to engage with a brand, the goal became more challenging. Cross-device identification (XDID) changes everything.

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Social Media AI Is Your Best Tool And Worst Enemy When It Comes To CX

July 26, 2019

Picture this: a customer orders a product from your business and expects it be delivered within a few days. When the delivery doesn’t arrive, she panics. She reached for her phone to place the order, to track the order, and now she’s reaching for it again to inquire to your brand about the delay.

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