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eBook: Location-Based Marketing

November 16, 2021

Location-based marketing is widely used in omnichannel marketing strategies, but brands and marketers alike fall short in utilizing mobile location data to its fullest extent. Download our new eBook to learn how to: Gain market share without expanding your retail footprint Take advantage of opt-in advertising opportunities to drive promotions and foot traffic Leverage the…

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The Value of Marketing

August 18, 2021

What if you knew how each of your marketing activities would impact the revenue potential of your sales opportunities? And what if you could choose the best possible combination of marketing activities for your target audience? You can! Download our new eBook to learn how to: Leverage your media spend to influence and accelerate opportunities.…

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Extending Cloud Capabilities with APIs: Some Shortcuts

August 12, 2021

Wish the cloud application you use had a specific report? Lacking the ability to schedule data exports? You’re not alone. But there are options. One great thing about cloud applications is that most have a public API, or Application Programming Interface, available. Using the public API, we can often gather the data we need for…

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The Persuasive Power of Personalization

July 6, 2021

Get the information you need to speak to individual prospects and customers. In order to sell a product or service, marketers are challenged to tell stories that connect with people on an emotional level. In fact, 61% of consumers crave–and expect–this kind of relevant, personalized communication. But how can you create a compelling narrative for…

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Dynamic Email Personalization

May 6, 2021

Learn How Allant Group Handles Email Personalization For 11 Million Customers. Companies with a data-driven mindset are at a distinct advantage when it comes to implementing tools that drive process optimization. When you understand your audience segments through the lens of rigorous data analytics, you can apply technology that manipulates your data to continuously improve…

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Seizing Data Insights When It Really Counts

November 13, 2020

Marketing departments are under pressure. The pandemic has wreaked havoc on businesses large and small, increasing the reliance on marketing to generate more leads and drive more revenue to make up for pandemic-induced shortfalls.

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Come out of the pandemic with a solid data strategy: six success factors

July 29, 2020

The COVID-19 pandemic took everyone by surprise, but companies with well-developed data strategies have been more adaptable to changing consumer behaviors and the impact of lockdown restrictions. These nimble, data-driven companies are connecting with customers and communities in innovative ways, seizing new opportunities for creating meaningful experiences, staying profitable, and driving growth.

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Know the What, When and How to Reach Your Best Customers.

July 6, 2020

​The majority of retail sales in the U.S. still occur in physical stores; but online shopping continues to grow. As a result of COVID-19, even more people are moving toward online shopping, seeking contactless shopping experiences. By 2023, eCommerce sales are expected to grow to 300 million online shoppers, or 91% of the U.S. population.

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Devices Don’t Shop – People Do

April 7, 2020

Marketers strive to understand customers by achieving single, unified profiles of them. When consumers began using multiple devices to engage with a brand, the goal became more challenging. Cross-device identification (XDID) changes everything.

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