MarTech Integration

Is your MarTech stack not all it's cracked up to be?

Technology is the gateway to collecting, storing, analyzing, identifying, and distributing information. But with so many platforms to choose from, antiquated and disparate systems, and varied degrees of expertise, marketers need a partner who can implement what works best with their current needs and budget and has the flexibility to grow with their brand.

MarTech Experts

Allant MarTech implementation and integration experts have the skills, experience, and understanding to help your marketing ecosystem thrive. We will design a tailored roadmap to integrate your current platforms with future implementations from one of our best-in-class technology solutions.

Technology Forward

Allant is technology agnostic and our team have experience integrating MarTech platforms and products to successfully connect disparate systems. This enables the seamless movement of marketing data to enable audience selection, segmentation, personalization, and activation. Whether it's API's, Custom Product Connectors, iPaas platforms, or custom development, our MarTech team have the expertise.

Audiences are demanding brands rethink their data strategies.
Allant provides the foundational technology layers that enable the acquisition, assembly, aggregation, and activation of consented first-party data needed to drive revenue and nurture relationships throughout the customer lifecycle.

ACQUISITION

Allant’s MarTech Team is focused on the ingestion, harmonization, audience segmentation, and activation of your first-party data from the bottom up.

MarTech Assessments

Assessing your tech stack is typically the first step in a digital transformation initiative, often driven by marketing, but inclusive of IT. The MarTech landscape has grown exponentially in the last ten years and Allant resources are immersed in the space. As such, we have a unique point of view and understanding of where marketing and technology intersect. We assist clients in navigating this specialized space with confidence and years of experience. This assessment provides a roadmap laying the foundation for future customer and data acquisition strategies, orchestration, and activation so that everything can be built on a solid foundation.

Database Design, Architecture, Management, and Hosting

Organizations need a foundational data layer as part of their data and customer acquisition strategy. Allant has the experience to understand and implement database structures and architectures that serve the needs of marketers and get to market fast. Throughout our 20+ years of experience, we have watched the world of “big data” evolved into “Smart Data”. RelationalDB's, DocumentDB's, GraphDB's, Database Modeling, First-Party Data Capture, Marketing Contact and Response History Tracking, and/or Reporting design is approached with a holistic view specific to the needs of the marketer.

CDP Selection and Implementation

CDP's have been designed from the ground up to collect and unify first-party customer data from multiple sources. This enables marketers to build a complete view of their customers, target and personalize marketing campaigns that increase engagement, customer LTV, and marketing ROAS.

While we partner with leading CDPs, we recently introduced our proprietary, end-to-end analytics customer data platform, AMP+, which is disrupting the market with its ability to simplify the complex. Built specifically for the marketer and underpinned by hyper-fast query engine, this streamlined database and data repository is designed for ‘no code’ reporting, analytics, segmentation, and data processing. Download (PDF) for a more detailed look at AMP+.

Marketing Automation

How do you reach more customers with less resources? Marketing automation is the key! Running lights out campaigns, automated ETL, trigger campaigns, and /or nurture campaigns is at the core of Allant’s execution level implementation capabilities. Our in-house experts are on top of ever-changing technology and firmly rooted in strategic marketing know-how. We partner with multiple campaign automation platform providers and bring a customer-centric approach to how we address a brand’s specific needs with the selection, implementation, and execution within those platforms.

Customer Journey Development

With so many channels to manage, how do brands make sure they reach their customers on the right channel, at the right time, with the right message? DM, Email, SMS, Mobile Push, and Web all require personalized content to drive conversions. Allant’s Audience Management Console creates digital experiences that earn consented data by design, while providing a fair value exchange to customers in a way that creates previously unachievable levels of engagement, consumer insight, repeat interactions, and data quality. Download (PDF) for a more detailed look at the Audience Engagement Console

ACTIVATION

Allant experts lay the technology foundation for success by implementing software solutions and platforms that enable brands to activate their audiences across multiple channels.

Inbound / Outbound Marketing

Channel-Specific Technology Platforms

Integrations

RETENTION

Through personalization, design experimentation, and measurement of results, Allant helps brand enhance their marketing programs to deliver the best ROI, ROAS, and conversion rates.

360 Degree View of the Customer

Integrated Data Enhancement

Experimentation

Allant's processes are built around the need for campaign experimentation and testing. We are experienced in setting up software platforms to provide the best possible view of your promotional history, create waterfall reports that show how customers fall into and out of segments, capture and measure relevant KPIs to understand marketing performance, and automate those processes for reporting and refinement.

Artficial intelligence and machine learning personalization

IMPLEMENTATION

Allant’s martech implementation team, Bubblebox, are Salesforce multi-dimensional Cross-Cloud experts, earning Gold Consulting Partner status. We work with leading brands across multiple verticals, typically exceeding client expectations, to bring a strategic, customer service-centric approach to each step while addressing our client’s unique needs. In a world that can feel increasingly disconnected when it comes to customer service, our priority is to leverage data to drive engagement, improve results, and grow revenue through a cohesive, collaborative culture.

Salesforce Marketing Cloud

Effective marketing automation leverages the rich data residing within your business. Data-driven marketing is the new normal – and your customers expect it. Our implementation consultants leverage the features available by utilizing a variety of tools that are fully integrated with Salesforce Marketing Cloud. Whether your company is B2B, B2C, or both, we enable 1:1 customer journeys to become a reality.

Salesforce Interaction Studio

With Salesforce Interaction Studio, we combine in-depth behavioral analytics and advanced machine learning using your data to understand individual-level insights of each one of your customers and prospects. We'll provide you with the ability to use your data to deliver the next best experiences with real-time personalization, promotions, discounts, or content relevant specifically to your customer.

Salesforce Sales Cloud

Ensuring the number one CRM platform is effectively adopted by a brand is key to a successful implementation. Blending people with process requires experience the Bubblebox team has in abundance. Using Salesforce Sales Cloud to build meaningful and powerful relationships with customers is vital. By providing the right tools, sales teams are elevated and motivated to excel beyond those of your competitors.

Salesforce Service Cloud

Becoming a customer-centric company doesn’t happen overnight. Delivering first-class services requires technology to be configured to meet the changing needs of today and tomorrow. Ensuring customer data from all channels is accessible to your service team is crucial. Making sure your business has the processes in place to support evolving customer demands is what the Bubblebox implementation team strives to achieve – with every customer initiative.

Is your MarTech stack not all it's cracked up to be?

MarTech Experts

Technology Forward

Audiences are demanding brands rethink their data strategies.
Allant provides the foundational technology layers that enable the acquisition, assembly, aggregation, and activation of consented first-party data needed to drive revenue and nurture relationships throughout the customer lifecycle.

ACQUISITION

ACTIVATION

RETENTION

IMPLEMENTATION

FEATURED CASE STUDIES

Retail

Insurance/Financial Services

Telecom

Sign up for our newsletter!

Is your MarTech stack not all it's cracked up to be?

MarTech Experts

Technology Forward

Audiences are demanding brands rethink their data strategies. Allant provides the foundational technology layers that enable the acquisition, assembly, aggregation, and activation of consented first-party data needed to drive revenue and nurture relationships throughout the customer lifecycle.

ACQUISITION

ACTIVATION

RETENTION

IMPLEMENTATION

FEATURED CASE STUDIES

Retail

Insurance/Financial Services

Telecom

Sign up for our newsletter!

Audiences are demanding brands rethink their data strategies.
Allant provides the foundational technology layers that enable the acquisition, assembly, aggregation, and activation of consented first-party data needed to drive revenue and nurture relationships throughout the customer lifecycle.