The arrival of Big Data analytics has given marketers new tools for meeting the challenge of attracting and retaining customers. Because many companies lack the specialized data scientists and high-performance IT systems needed to perform complex analysis, they turn to customer analytics service providers to help turn mountains of data into actionable insights.

The partnership helps the world’s largest brands implement Sprinklr’s customer experience management platform

CHICAGO, July 25, 2018 -- Allant Group, a nationally recognized data-driven analytics and marketing firm, today announced an expanded strategic alliance with Sprinklr, the world’s leading Customer Experience Management (CXM) platform.

As digital marketers become increasingly data driven and CMOs demand better customer insights, the legacy “marketing database” is rising once again

CHICAGO, May 8, 2018 /PRNewswire/ -- Allant Group, a nationally recognized, data-driven analytics firm, announced that independent research firm, Forrester Research, Inc., has recognized Allant among the technology-led database vendors cited, as a strong choice for marketers who need help with database implementation or operations in The State Of Marketing Database Services: Everything Old Is New Again report. The Forrester report helps marketers fine-tune their understanding of the marketing database provider landscape as it exists today, and how they expect it to evolve in the future.

Facebook's current problems with data privacy make next month’s European Union implementation of regulations related to the General Data Protection Regulation (GDPR) even more relevant here in the United States. The Chicago Tribune turned to Tim Sullivan, SVP at Allant Group, for more information on the GDPR and people's personal rights. Click here to read the interview.

Being data driven is no longer enough. To remain competitive, firms must transform into insights-driven businesses. What does this mean? It means utilizing data for insights that are always actionable, continuously learn and invest strategically, and make insight-to-action a team sport.  

High-impact sales executive to lead data and analytics firm to next stage of growth
Allant Group, a nationally recognized marketing technology services provider, announced the recent appointment of Marty Shepard to Senior Vice President of Sales.  In this role, Shepard assumes responsibility for all aspects of Allant Group’s sales and business development strategy. 

Partnership Provides Retailers with Superior Marketing and Analytical Solutions
CHICAGO, Ill., December 11, 2017 -- Allant Group, a nationally recognized, data-driven analytics and marketing firm, announced a partnership with RedPoint Global, a provider of data management and customer engagement technology, to deliver pre-packaged solutions for retailers optimizing customer engagement and accelerating revenue generation.  Allant Group’s omni-channel solution produces highly-relevant, personalized messaging that can be in production within weeks instead of the traditional platforms that take quarters to develop.

CHICAGO, November 1, 2017 -- Allant Group, a nationally recognized, data-driven analytics firm, announced its acquisition of RiverPoint Solution Group, one of the leaders in delivering marketing solutions that increase customer value and engage prospects through seamless message management across owned, paid and social media.  The addition of RiverPoint Solution Group and its Campaign Management capabilities strengthens the Allant portfolio of services by bringing their expertise in marketing execution and systems and data integration to deliver high-value, tailored solutions and services.