FRESH PERSPECTIVE

Insight and expertise at the intersection of data, technology and privacy.

Tap into a world of information with essential industry blogs from our marketing technology and data analytics experts.

INNOVATION ON DISPLAY

Industry events and appearances, on the road and in person.

Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.

NEW AND NOTEWORTHY

Up-to-date announcements and information, fresh off the press.

Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.

integration of services

Allant Group Acquires the Services of CMO Labs

May 12, 2020

Allant Group®, a recognized leader in data-driven marketing solutions, is pleased to announce the integration of the services of CMO Labs™ into its organization. The addition of the services of CMO Labs to the Allant portfolio allows both organizations to provide a broader range of offerings to their combined customers while continuing to provide top-notch customer…

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A Forecasting Tool For Highly Unpredictable Times

May 8, 2020

Dashboard provides operational guidance for businesses as they manage phased re-openings. To combat the uncertainty around lifting COVID-19 restrictions, it would be advantageous to have a directional guide to help businesses through the where, when and how to re-open locations.  Now there is one.  Allant Group’s Crisis Dashboard:  COVID-19 Version allows businesses to visualize COVID-19-related…

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Privacy Affects Every Aspect Of A Business

February 28, 2020

Based on recent research, Winterberry Group found marketers overwhelmed by privacy issues, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) in the European Union. To help marketers navigate the landscape of solution providers for consent management and subject access requests, Winterberry Group released new research sponsored by Allant: “Marketing’s Privacy…

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Mary Kay Scholtens Featured in Casino Journal

July 30, 2019

To meet customer expectations and maintain a competitive edge, while also protecting customer privacy, many businesses face the challenge of identifying meaningful, quality data from all the customer data they collect.

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Podcast: Data’s Hidden Story with Garry Rosenfeldt

July 25, 2019

Data without interpretation is chaos. All data provides the same character, plot, and essential elements to create a story. Learn how to use the data narrative to connect with your customers in this podcast featuring Garry Rosenfeldt, Principal, Analytics. Data without interpretation is chaos. All data provides the same character, plot, and essential elements to…

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Allant Cited as a Leader Among Customer Analytics Service Providers by Independent Research Firm

May 30, 2019

According to the report, “Allant Group is an analytically minded marketer’s best friend. Allant has certainly evolved since the previous version of Forrester’s evaluation¹. It bolstered its ability to activate analytics with the acquisition of Riverpoint Solutions in late 2017. And it continues to pursue strategic partnerships that help address the key challenges of omnichannel marketers.”

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Tim Sullivan Article Featured in Lodging Magazine

May 1, 2019

Hotels Improve Guest Experience When They Become Data Advocates Consumer privacy is a hot topic that is not going away any time soon. Guests are increasingly concerned about their personal information—and for good reason. Frequent data breaches, improper collection and usage, sharing and selling without consent, unwanted solicitations, ignored preferences, and identity theft are all…

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Garry Rosenfeldt Article Featured in Customer Think

April 22, 2019

Is It Worth Winning Back Lost Customers? You can be certain that any article that uses a question as its headline, the answer is a resounding “It Depends!” Full disclosure, this article will be no different in that respect. While a predictable answer, we dive deeper into when it’s worth it to win back lost customers…

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Julie Schmidt Featured in Interview Series of Authority Magazine

April 16, 2019

Authority Magazine is devoted to sharing interesting “interview series” articles featuring people who are authorities in Business, Film, Sports and Tech. They use interviews to draw out stories that are both empowering and actionable. Julie Schmidt is featured in the “Women Leading The AI Industry” interview. Women are very intuitive and those powers are very strong…

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Julie Schmidt Article Featured in Totalretail

March 28, 2019

Applications for machine learning and artificial intelligence are growing exponentially with the data that supports them. In 2019, more and more retailers will be adapting these solutions as another means of differentiation, gaining more insights into their customers, their journeys and overall experiences. Allant Group’s Julie Schmidt highlights the top use cases we’ll see in 2019, as…

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Tara Jones Featured in Retail Customer Experience Article

January 28, 2019

When it comes to social customer care, a mix of both humans and bots is the best balance. Allant Group’s Tara Jones digs into the five considerations for a mindfully sound social media care strategy. Click Here to find out more in her Retail Customer Experience article.

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Valassis Digital Partners With Allant Group to Deliver Precision Targeting Solution for Marketers

November 6, 2018

New Partnership Arms Marketers With an End-to-end Solution for Targeting & Engaging Consumers With Precision LIVONIA, Mich., Nov. 6, 2018:Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized data-driven analytics and marketing firm. This partnership provides marketers with an advanced solution connecting robust customer understanding with…

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Julie Schmidt is a Panelist at the dma’s &THEN Conference

September 27, 2018

Julie Schmidt will be at dma&THEN as a panelist on the Media Automation session “Measuring the ROI of Machine Learning and AI.” The session takes place at the conference on Tuesday, October 9, 2018, from 11:50 am – 12:30 pm. Accelerate the relevance of your message through improved targeting and reduce churn through proven automation.…

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