Is It Worth Winning Back Lost Customers? You can be certain that any article that uses a question as its headline, the answer is a resounding “It Depends!” Full disclosure, this article will be no different in that respect. While a predictable answer, we dive deeper into when it’s worth it to win back lost customers and more importantly, when it may not be. So, how do you know when it’s worth it to win back lost customers? Find out here.

Authority Magazine is devoted to sharing interesting “interview series” articles featuring people who are authorities in Business, Film, Sports and Tech. They use interviews to draw out stories that are both empowering and actionable. ​Julie Schmidt is featured in the "Women Leading The AI Industry" interview. Women are very intuitive and those powers are very strong when it comes to “whispering” insights out of data. There is an art and a science to AI, and for this reason, women are perfectly suited for a career in this field. Read the article here.

Applications for machine learning and artificial intelligence are growing exponentially with the data that supports them. In 2019, more and more retailers will be adapting these solutions as another means of differentiation, gaining more insights into their customers, their journeys and overall experiences. Allant Group's Julie Schmidt highlights the top use cases we’ll see in 2019, as well as how to measure the impact these solutions can have to the bottom line. Click Here to read the article.

When it comes to social customer care, a mix of both humans and bots is the best balance. Allant Group's Tara Jones digs into the five considerations for a mindfully sound social media care strategy.  Click Here to find out more in her Retail Customer Experience article.

New Partnership Arms Marketers With an End-to-end Solution for Targeting & Engaging Consumers With Precision
LIVONIA, Mich., Nov. 6, 2018: Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized data-driven analytics and marketing firm. This partnership provides marketers with an advanced solution connecting robust customer understanding with precise marketing activation. 

 Julie Schmidt will be at dma&THEN as a panelist on the Media Automation session “Measuring the ROI of Machine Learning and AI.” The session takes place at the conference on Tuesday, October 9, 2018, from 11:50 am - 12:30 pm.

​Mary Kay Scholtens, Principal Strategic Data Sourcing, at Allant Group explains how to “Find the Relevance in your Data” in Martech Cube article.

​Staying relevant is the key to surviving in today’s world. The world is advancing at a phenomenal pace. How do you keep up with, harness, and leverage the vast amount of information available to you? Click here to read the article​.

The arrival of Big Data analytics has given marketers new tools for meeting the challenge of attracting and retaining customers. Because many companies lack the specialized data scientists and high-performance IT systems needed to perform complex analysis, they turn to customer analytics service providers to help turn mountains of data into actionable insights.