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Insight and expertise at the intersection of data, technology and privacy.

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NEW AND NOTEWORTHY

Up-to-date announcements and information, fresh off the press.

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Allant Group Acquires Vektor, a Leading CX-Focused Digital Consultancy

October 26, 2021

“Following on the heels of our recent acquisition of Bubblebox, a Salesforce consulting partner, we are thrilled to welcome Vektor to the VntCap Technologies family. Allant has always had a data-driven approach and the addition of Vektor allows us to strengthen our abilities of creating experience-led solutions that drive digital innovation and create real growth…

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Allant Group and Adstra Partner On Highly Targeted Acquisition Programs

July 6, 2021

Allant Group®, a recognized leader in data-driven marketing solutions, is pleased to announce its partnership with Adstra, a leading-edge data services company.  This partnership will create a strong foundation for disrupting the economic, technical, social and service barriers in the data and analytics market today.  

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VntCap Technologies Acquires Bubblebox

June 9, 2021

VntCap Technologies, the parent company of Allant Group, a nationally recognized, data-driven marketing firm, is pleased to announce its acquisition of Bubblebox Holdings, a Salesforce consulting partner.  The company provides services that empower marketers to efficiently and effectively leverage data from Salesforce Marketing, Sales, Service and Experience Clouds.   With the addition of Bubblebox, Allant is…

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integration of services

Allant Group Acquires the Services of CMO Labs

May 12, 2020

Allant Group®, a recognized leader in data-driven marketing solutions, is pleased to announce the integration of the services of CMO Labs™ into its organization. The addition of the services of CMO Labs to the Allant portfolio allows both organizations to provide a broader range of offerings to their combined customers while continuing to provide top-notch customer…

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A Forecasting Tool For Highly Unpredictable Times

May 8, 2020

Dashboard provides operational guidance for businesses as they manage phased re-openings. To combat the uncertainty around lifting COVID-19 restrictions, it would be advantageous to have a directional guide to help businesses through the where, when and how to re-open locations.  Now there is one.  Allant Group’s Crisis Dashboard:  COVID-19 Version allows businesses to visualize COVID-19-related…

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Privacy Affects Every Aspect Of A Business

February 28, 2020

Based on recent research, Winterberry Group found marketers overwhelmed by privacy issues, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) in the European Union. To help marketers navigate the landscape of solution providers for consent management and subject access requests, Winterberry Group released new research sponsored by Allant: “Marketing’s Privacy…

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Mary Kay Scholtens Featured in Casino Journal

July 30, 2019

To meet customer expectations and maintain a competitive edge, while also protecting customer privacy, many businesses face the challenge of identifying meaningful, quality data from all the customer data they collect.

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Podcast: Data’s Hidden Story with Garry Rosenfeldt

July 25, 2019

Data without interpretation is chaos. All data provides the same character, plot, and essential elements to create a story. Learn how to use the data narrative to connect with your customers in this podcast featuring Garry Rosenfeldt, Principal, Analytics. Data without interpretation is chaos. All data provides the same character, plot, and essential elements to…

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Allant Cited as a Leader Among Customer Analytics Service Providers by Independent Research Firm

May 30, 2019

According to the report, “Allant Group is an analytically minded marketer’s best friend. Allant has certainly evolved since the previous version of Forrester’s evaluation¹. It bolstered its ability to activate analytics with the acquisition of Riverpoint Solutions in late 2017. And it continues to pursue strategic partnerships that help address the key challenges of omnichannel marketers.”

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Tim Sullivan Article Featured in Lodging Magazine

May 1, 2019

Hotels Improve Guest Experience When They Become Data Advocates Consumer privacy is a hot topic that is not going away any time soon. Guests are increasingly concerned about their personal information—and for good reason. Frequent data breaches, improper collection and usage, sharing and selling without consent, unwanted solicitations, ignored preferences, and identity theft are all…

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