FRESH PERSPECTIVE
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Tap into a world of information with essential industry blogs from our marketing technology and data analytics experts.
INNOVATION ON DISPLAY
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NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
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Scott Bell discusses a complex Fortune 500 healthcare case study highlighting the power and flexibility of the Unica platform.
Read MoreLearn about integrating digital pixels to enable data for use in enriching customer profiles and improving segmentation and personalization.
Read MoreNow that your data is consolidated, organized, and accessible – What’s next? With so many ways for customers to interact with a brand, understanding the nuanced differences between individuals is more important than ever.
Read MoreConsumers expect three things from the brands they love: 1. Know me; 2. Show me that you know me and 3. Reward me. Doing this successfully is easier said than done when more than 2.5 quintillion bytes of data are collected every day.
Read MoreAllant Group®, a recognized leader in data-driven marketing solutions, is pleased to announce the integration of the services of CMO Labs™ into its organization. The addition of the services of CMO Labs to the Allant portfolio allows both organizations to provide a broader range of offerings to their combined customers while continuing to provide top-notch customer…
Read MoreDashboard provides operational guidance for businesses as they manage phased re-openings. To combat the uncertainty around lifting COVID-19 restrictions, it would be advantageous to have a directional guide to help businesses through the where, when and how to re-open locations. Now there is one. Allant Group’s Crisis Dashboard: COVID-19 Version allows businesses to visualize COVID-19-related…
Read MoreBased on recent research, Winterberry Group found marketers overwhelmed by privacy issues, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) in the European Union. To help marketers navigate the landscape of solution providers for consent management and subject access requests, Winterberry Group released new research sponsored by Allant: “Marketing’s Privacy…
Read MoreTo meet customer expectations and maintain a competitive edge, while also protecting customer privacy, many businesses face the challenge of identifying meaningful, quality data from all the customer data they collect.
Read MoreData without interpretation is chaos. All data provides the same character, plot, and essential elements to create a story. Learn how to use the data narrative to connect with your customers in this podcast featuring Garry Rosenfeldt, Principal, Analytics. Data without interpretation is chaos. All data provides the same character, plot, and essential elements to…
Read MoreAccording to the report, “Allant Group is an analytically minded marketer’s best friend. Allant has certainly evolved since the previous version of Forrester’s evaluation¹. It bolstered its ability to activate analytics with the acquisition of Riverpoint Solutions in late 2017. And it continues to pursue strategic partnerships that help address the key challenges of omnichannel marketers.”
Read MoreHotels Improve Guest Experience When They Become Data Advocates Consumer privacy is a hot topic that is not going away any time soon. Guests are increasingly concerned about their personal information—and for good reason. Frequent data breaches, improper collection and usage, sharing and selling without consent, unwanted solicitations, ignored preferences, and identity theft are all…
Read MoreIs It Worth Winning Back Lost Customers? You can be certain that any article that uses a question as its headline, the answer is a resounding “It Depends!” Full disclosure, this article will be no different in that respect. While a predictable answer, we dive deeper into when it’s worth it to win back lost customers…
Read MoreAuthority Magazine is devoted to sharing interesting “interview series” articles featuring people who are authorities in Business, Film, Sports and Tech. They use interviews to draw out stories that are both empowering and actionable. Julie Schmidt is featured in the “Women Leading The AI Industry” interview. Women are very intuitive and those powers are very strong…
Read MoreApplications for machine learning and artificial intelligence are growing exponentially with the data that supports them. In 2019, more and more retailers will be adapting these solutions as another means of differentiation, gaining more insights into their customers, their journeys and overall experiences. Allant Group’s Julie Schmidt highlights the top use cases we’ll see in 2019, as…
Read MoreWhen it comes to social customer care, a mix of both humans and bots is the best balance. Allant Group’s Tara Jones digs into the five considerations for a mindfully sound social media care strategy. Click Here to find out more in her Retail Customer Experience article.
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