New Partnership Arms Marketers With an End-to-end Solution for Targeting & Engaging Consumers With Precision
LIVONIA, Mich., Nov. 6, 2018: Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized data-driven analytics and marketing firm. This partnership provides marketers with an advanced solution connecting robust customer understanding with precise marketing activation. 

 Julie Schmidt will be at dma&THEN as a panelist on the Media Automation session “Measuring the ROI of Machine Learning and AI.” The session takes place at the conference on Tuesday, October 9, 2018, from 11:50 am - 12:30 pm.

​Mary Kay Scholtens, Principal Strategic Data Sourcing, at Allant Group explains how to “Find the Relevance in your Data” in Martech Cube article.

​Staying relevant is the key to surviving in today’s world. The world is advancing at a phenomenal pace. How do you keep up with, harness, and leverage the vast amount of information available to you? Click here to read the article​.

The arrival of Big Data analytics has given marketers new tools for meeting the challenge of attracting and retaining customers. Because many companies lack the specialized data scientists and high-performance IT systems needed to perform complex analysis, they turn to customer analytics service providers to help turn mountains of data into actionable insights.

The partnership helps the world’s largest brands implement Sprinklr’s customer experience management platform

CHICAGO, July 25, 2018 -- Allant Group, a nationally recognized data-driven analytics and marketing firm, today announced an expanded strategic alliance with Sprinklr, the world’s leading Customer Experience Management (CXM) platform.

As digital marketers become increasingly data driven and CMOs demand better customer insights, the legacy “marketing database” is rising once again

CHICAGO, May 8, 2018 /PRNewswire/ -- Allant Group, a nationally recognized, data-driven analytics firm, announced that independent research firm, Forrester Research, Inc., has recognized Allant among the technology-led database vendors cited, as a strong choice for marketers who need help with database implementation or operations in The State Of Marketing Database Services: Everything Old Is New Again report. The Forrester report helps marketers fine-tune their understanding of the marketing database provider landscape as it exists today, and how they expect it to evolve in the future.

Facebook's current problems with data privacy make next month’s European Union implementation of regulations related to the General Data Protection Regulation (GDPR) even more relevant here in the United States. The Chicago Tribune turned to Tim Sullivan, SVP at Allant Group, for more information on the GDPR and people's personal rights. Click here to read the interview.

Being data driven is no longer enough. To remain competitive, firms must transform into insights-driven businesses. What does this mean? It means utilizing data for insights that are always actionable, continuously learn and invest strategically, and make insight-to-action a team sport.