Tracking Slot Gaming Data:
Creating a Holistic View of the Customer is a Key to Winning the Data Race
Consumers expect three things from brands they love: know me, show me that you know me and reward me. This is easier said than done when more than 2.5 quintillion bytes of data are collected every day.

Data without interpretation is chaos. All data provides the same character, plot, and essential elements to create a story. Learn how to use the data narrative to connect with your customers in this podcast featuring Garry Rosenfeldt, Principal, Analytics.

Report Calls Allant “an Analytically Minded Marketer’s Best Friend”
Allant Group, a nationally recognized, data-driven analytics firm, is one of 12 companies evaluated in The Forrester Wave™: Customer Analytics Service Providers, Q2 2019 report that was recently published. Forrester evaluated the strengths and weaknesses of top customer analytics service providers on a comprehensive set of 33 criteria.

Hotels Improve Guest Experience When They Become Data Advocates
Consumer privacy is a hot topic that is not going away any time soon. Guests are increasingly concerned about their personal information—and for good reason. Frequent data breaches, improper collection and usage, sharing and selling without consent, unwanted solicitations, ignored preferences, and identity theft are all too common. Read More.

Is It Worth Winning Back Lost Customers? You can be certain that any article that uses a question as its headline, the answer is a resounding “It Depends!” Full disclosure, this article will be no different in that respect. While a predictable answer, we dive deeper into when it’s worth it to win back lost customers and more importantly, when it may not be. So, how do you know when it’s worth it to win back lost customers? Find out here.

Authority Magazine is devoted to sharing interesting “interview series” articles featuring people who are authorities in Business, Film, Sports and Tech. They use interviews to draw out stories that are both empowering and actionable. ​Julie Schmidt is featured in the "Women Leading The AI Industry" interview. Women are very intuitive and those powers are very strong when it comes to “whispering” insights out of data. There is an art and a science to AI, and for this reason, women are perfectly suited for a career in this field. Read the article here.

Applications for machine learning and artificial intelligence are growing exponentially with the data that supports them. In 2019, more and more retailers will be adapting these solutions as another means of differentiation, gaining more insights into their customers, their journeys and overall experiences. Allant Group's Julie Schmidt highlights the top use cases we’ll see in 2019, as well as how to measure the impact these solutions can have to the bottom line. Click Here to read the article.

When it comes to social customer care, a mix of both humans and bots is the best balance. Allant Group's Tara Jones digs into the five considerations for a mindfully sound social media care strategy.  Click Here to find out more in her Retail Customer Experience article.

New Partnership Arms Marketers With an End-to-end Solution for Targeting & Engaging Consumers With Precision
LIVONIA, Mich., Nov. 6, 2018: Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized data-driven analytics and marketing firm. This partnership provides marketers with an advanced solution connecting robust customer understanding with precise marketing activation.