Allant Group®, a recognized leader in data-driven marketing solutions, is pleased to announce its partnership with Adstra, a leading-edge data services company.  This partnership will create a strong foundation for disrupting the economic, technical, social and service barriers in the data and analytics market today.  

VntCap Technologies, the parent company of Allant Group, a nationally recognized, data-driven marketing firm, is pleased to announce its acquisition of Bubblebox Holdings, a Salesforce consulting partner.  The company provides services that empower marketers to efficiently and effectively leverage data from Salesforce Marketing, Sales, Service and Experience Clouds.   With the addition of Bubblebox, Allant is…

VntCap Technologies (Allant’s parent company) is pleased to announce that it has appointed Michael Harrison, Managing Partner of Winterberry Group, to the board of directors of Allant Group effective March 2, 2021.

Scott Bell discusses a complex Fortune 500 healthcare case study highlighting the power and flexibility of the Unica platform.

Learn about integrating digital pixels to enable data for use in enriching customer profiles and improving segmentation and personalization.

Now that your data is consolidated, organized, and accessible – What’s next?  With so many ways for customers to interact with a brand, understanding the nuanced differences between individuals is more important than ever. 

Consumers expect three things from the brands they love: 1. Know me; 2. Show me that you know me and 3. Reward me. Doing this successfully is easier said than done when more than 2.5 quintillion bytes of data are collected every day.

Allant Group®, a recognized leader in data-driven marketing solutions, is pleased to announce the integration of the services of CMO Labs™ into its organization. The addition of the services of CMO Labs to the Allant portfolio allows both organizations to provide a broader range of offerings to their combined customers while continuing to provide top-notch customer…

Dashboard provides operational guidance for businesses as they manage phased re-openings. To combat the uncertainty around lifting COVID-19 restrictions, it would be advantageous to have a directional guide to help businesses through the where, when and how to re-open locations.  Now there is one.  Allant Group’s Crisis Dashboard:  COVID-19 Version allows businesses to visualize COVID-19-related…

Based on recent research, Winterberry Group found marketers overwhelmed by privacy issues, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) in the European Union. To help marketers navigate the landscape of solution providers for consent management and subject access requests, Winterberry Group released new research sponsored by Allant: “Marketing’s Privacy…

To meet customer expectations and maintain a competitive edge, while also protecting customer privacy, many businesses face the challenge of identifying meaningful, quality data from all the customer data they collect.

Data without interpretation is chaos. All data provides the same character, plot, and essential elements to create a story. Learn how to use the data narrative to connect with your customers in this podcast featuring Garry Rosenfeldt, Principal, Analytics. Data without interpretation is chaos. All data provides the same character, plot, and essential elements to…

According to the report, “Allant Group is an analytically minded marketer’s best friend. Allant has certainly evolved since the previous version of Forrester’s evaluation¹. It bolstered its ability to activate analytics with the acquisition of Riverpoint Solutions in late 2017. And it continues to pursue strategic partnerships that help address the key challenges of omnichannel marketers.”

Hotels Improve Guest Experience When They Become Data Advocates Consumer privacy is a hot topic that is not going away any time soon. Guests are increasingly concerned about their personal information—and for good reason. Frequent data breaches, improper collection and usage, sharing and selling without consent, unwanted solicitations, ignored preferences, and identity theft are all…

Is It Worth Winning Back Lost Customers? You can be certain that any article that uses a question as its headline, the answer is a resounding “It Depends!” Full disclosure, this article will be no different in that respect. While a predictable answer, we dive deeper into when it’s worth it to win back lost customers…