NEW AND NOTEWORTHY
Allant Group Acquires the Services of CMO Labs
Allant Group®, a recognized leader in data-driven marketing solutions, is pleased to announce the integration of the services of CMO Labs™ into its organization. The addition of the services of CMO Labs to the Allant portfolio allows both organizations to provide a broader range of offerings to their combined customers while continuing to provide top-notch customer…
Allant Group®, a recognized leader in data-driven marketing solutions, is pleased to announce the integration of the services of CMO Labs™ into its organization. The addition of the services of CMO Labs to the Allant portfolio allows both organizations to provide a broader range of offerings to their combined customers while continuing to provide top-notch customer service and drive marketing ROI.
Headquartered in San Francisco, California, CMO Labs has focused on providing marketing intelligence, analytics, and Customer Data Platform (CDP) Blueprint and Insights services to help guide its customers to better prepare for and realize value from its CDP implementations. This is a perfect alignment with Allant Group’s expertise, which is focused on data integration and enrichment, CDP Implementation, analytics, modeling and journey mapping services—all with the intent of cost-effectively engaging and activating for their customers.
The integration of the two companies came about in order to expand the capabilities of Allant Group. It allows Allant to advance its existing services in the CDP market by offering a plan to help customers successfully deploy CDPs, as well as to glean better insights with its Tag Management and Multi-Touch Attribution offerings. It also bolsters Allant Group’s analytics strategy team.
Allant was founded in 1984 as Executive Marketing Services, offering data solutions to customers in retail, financial services, telecommunications, media, travel and hospitality. Based in Downers Grove, Illinois, Allant Group solves marketing challenges by guiding, implementing and supporting strategies for improved customer acquisition, engagement and ROI.
“We are thrilled for CMO Labs to join to the Allant family,” said Gaurav Issar, CEO of Allant Group. “The foundation of CMO Labs is focused on strategic, digital marketing and CDP related services. This, along with their experience in retail, fits well with our long-term growth plans. But more importantly, customers on both sides of this agreement will benefit from our combined solutions and expertise.”
According to CMO Labs CEO, David Burk, “It became clear to us that keeping up with the speed of adoption of CDPs, and the increasing emphasis on ROI-driven marketing, required a quantum leap in resources and market presence. Allant offers us the footprint, resources and experience to expand our offerings, our bench and our ability to innovate.”
Allant delivers data, robust insights and technology services allowing brands to understand their customers, optimize their marketing spend, and provide exceptional experiences. Blending strategy and omnichannel data science with agile execution services across digital and offline channels, Allant has been helping marketers drive revenue growth for more than 30 years. For more information, visit www.allantgroup.com.